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Articles and stories for owners.

Every BUILD insight, business problem and story in one place. Each ends with something you can use this week.

BUILD Insights

Money · 5 minSales, profit and cash are three different numbersA busy counter can still be a losing business. Here is the one number most owners never calculate.Cash · 5 minUdhaar without the awkwardness: a weekly collection routineCredit is part of doing business in India. Giving it without a system is what hurts.Online selling · 4 minBefore you start dropshipping, do the honest arithmeticThe price gap you see online is not your profit. Here is what sits between the sale and the money.Pricing · 4 minYour competitor's price is not your priceMatching the shop next door feels safe. It means adopting someone else's arithmetic.Starting up · 4 minTest your business idea before you put your savings inMost first plans are built on imaginary money and imaginary time. Start from where you really are.AI · 4 minAI for your small business: what to use it for, and what to checkFree AI tools can save you hours. They can also say wrong things with total confidence.

Business problems

Cash · 3 minSales are good, but cash is always shortThe counter is busy, yet there is never enough money for the supplier. Here is where it goes.Credit · 3 minCustomers take udhaar and don't pay backCredit keeps regular customers happy. Without a system it quietly eats your working capital.Customers · 3 minCustomers come once and never returnGetting a new customer costs far more than keeping one. Most owners never ask why people leave.Pricing · 3 minA competitor is selling cheaperMatching the price feels safe. Often it is the fastest way to lose money.Time · 3 minI do everything myself and have no timeIf the business stops when you stop, you own a job, not a business.Stock · 3 minStock is stuck on the shelvesEvery item that doesn't sell is cash you cannot use.Profit · 3 minI don't know my real profitIf you can't say what you earned last month, every decision is a guess.Marketing · 3 minMarketing costs too much and doesn't workMost small businesses don't need bigger ads. They need to be found and remembered.People · 3 minStaff leave, or don't do the work properlyMost staff problems start with unclear roles, not bad people.Online · 3 minShould I start selling online?Online can add sales. It can also add returns, fees and ad costs you didn't plan for.Finance · 3 minLoan EMIs are eating my profitA loan should help the business earn more. When the EMI is bigger than the extra profit, it does the opposite.Starting up · 3 minI have an idea, but I'm scared to startFear is useful when it makes you test. It hurts when it stops you from learning.

Business stories

Big Indian business · 7 minThe war that made a soap: the full Mysore Sandal storyHow a kingdom stuck with unsold sandalwood in 1916 built a 110-year-old brand, nearly lost it, and doubled it to ₹2,016 crore.Started with ₹80 · 3 minSeven women, ₹80 and a rooftopHow Lijjat Papad began in 1959 and grew into one of India's best-known women's cooperatives.Price for the masses · 3 minA detergent sold from a bicycleKarsanbhai Patel's Nirma took on big brands by making a good product affordable.Starting again · 3 minFrom a tonga to a spice empireAfter Partition, Mahashay Dharampal Gulati rebuilt from almost nothing in Delhi.Make it different · 3 minA thinner bhujia from BikanerHaldiram's began in 1937 with one small shop and one product made a little differently.Grow together · 3 minFarmers who stopped selling aloneHow dairy farmers in Gujarat's Kaira district built Amul by working together.Start with trading · 3 minA small trading office in MumbaiDhirubhai Ambani started with a modest trading business in 1958.