Customers come once and never return

A customer who doesn't come back rarely complains. They simply buy somewhere else.

Common reasons

• Nothing reminded them to come back when they needed the product again.
• One poor experience, such as a delay, rude reply or wrong item, was never fixed.
• They didn't know you had what they needed.

Three fixes

• Note when regular customers usually re-buy, and send a reminder just before.
• Ask three customers this week what would make them come more often. Write the answers down.
• Ask happy customers for a review. Their words convince new buyers better than yours.