Should I start selling online?
Online can add sales. It can also add returns, fees and ad costs you didn't plan for.
Every owner is told to "go online". It can work, but the numbers are different from a shop.
What changes online
- Platform or payment fees on every sale.
- Delivery, packing and return costs.
- Advertising to be seen among thousands of sellers.
A safe way to start
- Start with customers who already know you: WhatsApp orders with local delivery.
- Calculate profit per order after every fee and delivery cost.
- Test a few products for a month before listing everything.

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