Marketing costs too much and doesn't work
Most small businesses don't need bigger ads. They need to be found and remembered.
Owners try a newspaper ad or a paid post, see little result and decide marketing doesn't work. Usually the basics were missing.
The free basics first
- A complete Google business profile with photos, timings and phone number.
- A WhatsApp list of customers who agreed to hear from you.
- A few simple posts a week that show your products, prices and real customers.
Then test small
If you spend money, spend a small fixed amount on one offer, to one audience, for one week. Measure how many customers it brought. Keep what works and drop what doesn't.

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