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Business problemsCredit3 min read

Customers take udhaar and don't pay back

Credit keeps regular customers happy. Without a system it quietly eats your working capital.

Refusing credit feels rude, and chasing it feels worse. So dues grow until the owner borrows to pay suppliers.

Why it happens

Credit is given without a limit, without a due date and without a written record the customer has agreed to. When there is no date, there is nothing to remind about.

Three fixes

  • Set a simple rule: who gets credit, how much, and the date it must be cleared.
  • Keep one list sorted by how many days each due is late. Collect the oldest first.
  • Send a short, friendly reminder on the due date itself, with your UPI ID.
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