Stock is stuck on the shelves
Every item that doesn't sell is cash you cannot use.
Dead stock looks like an asset, but it is cash frozen in a box, losing value every month.
Find it
Walk your shelves and mark everything that hasn't sold in 90 days. Add up what you paid for it. Most owners are surprised by the number.
Three fixes
- Clear old stock with a bundle or a small discount. Recovering 70% of cost today beats 0% next year.
- Reorder only what sold in the last month, not what you think will sell.
- Keep your fast movers always in stock. That is where your profit is.
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