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Learn what grows a business.

Practical fixes for running businesses, a 7-day plan to get online, the problems owners face most, and live sessions.

Already running a business?

You don't need theory. You need the next right move.

You have customers, staff and bills to pay. Pick what is hurting most right now, and BUILD gives you a three-step plan using free tools you can open today.

1
Run the 10-question health checkFind exactly where customers drop off.
2
Plan 30 days of posts and offersA ready month of WhatsApp and social posts.
3
Bring old customers backThe fix most owners skip.

The 90-day growth sprint

For running businesses that want real numbers to move

  1. Weeks 1–2 · DiagnoseHealth check, profit and cash baseline
  2. Weeks 3–6 · Fix the numbersPricing, udhaar, daily hisaab
  3. Weeks 7–10 · GrowMarketing plan, offers, old customers back
  4. Weeks 11–13 · ScaleBoardroom seat, funding, team

The biggest shift in Indian business

Technology is taking customers away from traditional business. Take them back.

The shop down the road isn't your only competitor any more. Apps deliver in 10 minutes, customers pay by phone and choose by reviews. The good news: every one of these tools is free or cheap, and BUILD shows you how to use them.

Shocking facts of businessEvery figure links to its source

The old way and the new way

  • Word of mouthGoogle reviews and ratings
  • Shop signboardGoogle Business Profile and Maps
  • Pamphlets in newspapersReels, WhatsApp Status and Shorts
  • Cash and the udhaar diaryUPI, QR soundbox and digital hisaab
  • Waiting for walk-insWhatsApp catalogue and home delivery
  • One localityAll of India through marketplaces and ONDC

Get your business online in 7 days

Tick each day as you finish it. Your progress stays on this phone.

0%online

Make your business go viral

The V.I.R.A.L. formula for small businesses

Going viral isn't luck or dancing. It's a pattern you can repeat with a phone camera.

VVisible in 2 seconds

Open with the most surprising frame: the price, the result, the fire, the crowd. No logos, no 'hello friends'.

IInside look

Show what nobody sees: how it's made, the 5 AM market run, the packing. Behind the scenes beats ads.

RRelatable problem

Talk about one problem your customer has, in their words. People share what feels like them.

AAsk for one action

Save this, share with a friend who needs it, or message 'PRICE'. One ask per post.

LLoop it

Make it a series and post on the same days. Part 2, Part 3. Consistency beats one lucky hit.

8 reel ideas that work for any business

The making of your best sellerPrice reveal: guess the priceCustomer's first reactionBefore and afterMyth vs fact in your tradeA day in your shop in 30 secondsFestival offer countdownWhy I started this business
Post it on BUILD for ₹299

Viral idea test

Have a business idea? Tick what's true.

0 / 5Tick the boxes to test your idea.

Common business problems

Whatever is going wrong, someone has fixed it before.

Twelve problems small business owners tell us about most, each with a short explanation and fixes you can start this week.

Business Magic

Small tricks. Big difference at the counter.

Simple ideas from pricing, psychology and the world's best shopkeepers. No budget needed. Tap a card to see how to use it in your business tomorrow.

One business tip a week, on WhatsApp.

Short, practical and free. No spam, and you can stop anytime.

Get weekly tips

Live and in person

Learn with other owners.

Weekly live sessions online, city meetups and one big annual gathering. Dates below are samples until the calendar is announced.

EVERY SAT8

BUILD Live

A one-hour online session on one topic, with live questions from owners.

8 PM ISTYouTube Live + ZoomTentative
MONTHLY2

BUILD City Meetup

An open evening for all members in a city: one talk, one live Business OPD and a look inside the Boardroom.

Second SundayOpen to membersTentative
2027★

BUILD Summit

The annual gathering: talks, live Business OPD on stage and awards for owners who grew.

Date to be announcedTentative